About Freshslice Pizza

Our story, mission, and the team that makes it all happen

Our Story

Freshslice Pizza was founded in 2005 with a simple mission: to offer fresh, delicious pizza at affordable prices without compromising on quality. What started as a small pizzeria in East Becky has grown into a beloved brand with multiple locations across the UK.

Our founder, Emma Reynolds, noticed that most affordable pizza options sacrificed quality, while high-quality pizzerias were often too expensive for everyday enjoyment. She set out to bridge this gap by creating a pizza concept that combined fresh ingredients, handcrafted preparation, and value pricing.

From day one, we've maintained our commitment to making dough fresh daily, using quality ingredients, and providing fast service at prices that make pizza an accessible pleasure rather than an occasional indulgence.

Freshslice Pizza founder in the original store
Freshslice Pizza team preparing fresh pizzas

Our Mission

"To create delicious, affordable pizza using fresh ingredients, served quickly and with a smile, making quality pizza accessible to everyone, every day."

At Freshslice, we believe that good food shouldn't break the bank. We're committed to:

  • Quality Ingredients: Using fresh, high-quality ingredients in all our products.
  • Affordability: Keeping our prices fair so everyone can enjoy great pizza.
  • Speed: Preparing and serving orders quickly without sacrificing quality.
  • Community: Being a positive force in the communities we serve.
  • Innovation: Constantly improving our menu, processes, and customer experience.

Meet Our Team

The passionate people behind Freshslice Pizza who work hard every day to bring you the best pizza experience.

Team member 1

Emma Reynolds

Founder & CEO

Emma founded Freshslice Pizza in 2005 with a vision to make quality pizza accessible to everyone. With over 20 years in the restaurant industry, she leads the company's strategic direction and growth initiatives.

Team member 2

Sophie Wilson

Chief Operations Officer

Sophie oversees the day-to-day operations of all Freshslice locations, ensuring consistent quality and service. Her background in restaurant management and supply chain optimization helps keep Freshslice running smoothly.

Team member 3

Chef Michael Thompson

Head of Product Development

Michael is the culinary genius behind our menu. With formal training in Italian cuisine and 15 years of experience, he develops our recipes, sources ingredients, and trains our pizza makers to maintain our high standards.

Team member 4

Sarah Davis

Marketing Director

Sarah leads our marketing efforts, bringing over a decade of experience in food industry marketing. She's passionate about sharing the Freshslice story and connecting with our customers through various channels.

Team member 5

Daniel Parker

Technology & Innovation Lead

Daniel oversees our technology solutions, from our online ordering system to in-store operations. His focus on innovation helps Freshslice stay ahead of industry trends and provide a seamless customer experience.

Our Values

Freshness

We make our dough fresh daily and use only quality ingredients. No shortcuts, no compromises.

Customer Service

We're committed to providing friendly, attentive service that makes every customer feel valued.

Community

We're proud to be part of the communities we serve and actively participate in local initiatives.

Innovation

We're always looking for ways to improve our menu, operations, and customer experience.

Accessibility

We believe everyone deserves to enjoy great pizza, which is why we maintain affordable prices without sacrificing quality.

Integrity

We operate with transparency and honesty in all aspects of our business, from ingredient sourcing to customer communication.

Our Journey

2005

Where It All Began

First Freshslice Pizza location opened in East Becky with a small team of 5 employees.

2008

Expansion Begins

Opened our second location in North Bridgeton after strong customer demand.

2012

Menu Innovation

Expanded our menu to include specialty pizzas and sides that quickly became customer favorites.

2015

Going Digital

Launched our first online ordering system and mobile app to enhance customer convenience.

2018

Growing Network

Reached the milestone of 5 locations across the region, serving over 50,000 pizzas annually.

2021

Sustainability Focus

Implemented eco-friendly packaging and local sourcing initiatives to reduce our environmental impact.

2024

Today and Beyond

Continuing to grow while maintaining our commitment to fresh, affordable pizza and excellent customer service.

Our Community Impact

At Freshslice Pizza, we believe in giving back to the communities that have supported us. We're proud to be involved in various local initiatives and causes:

  • School Lunch Program

    Partnering with local schools to provide affordable, nutritious lunch options for students.

  • Food Bank Donations

    Regular donations to local food banks to help combat food insecurity in our communities.

  • Charity Fundraisers

    Hosting regular fundraising events where a portion of sales goes to selected local charities.

  • Employment Opportunities

    Creating jobs in local communities and providing career development opportunities for our team members.

Freshslice Pizza community event

What People Say About Us

"Freshslice has been my go-to pizza place for years. The quality and taste are consistently excellent, and the prices are unbeatable. It's rare to find a place that delivers on all fronts!"

Mark T. - Loyal Customer since 2010

"As a local business owner myself, I appreciate the commitment to quality and community that Freshslice demonstrates. Their support for local events and charities shows they're more than just a pizza place."

Rebecca L. - Local Business Owner

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